About Us
Meet the team of brand and marketing experts behind LRobInspires. We create strategies that focus on your top priorities and make a difference in the world! The team is dedicated to helping non-profits, women-owned businesses, small businesses, and startups that are making a positive impact in the world. These are the companies we think should be heard. Their customers are the individuals we want to inspire. We’re ready to help them take their next step towards their futures and create the positive change they deserve.
We strive to foster a culture of purpose innovators. We’re here to create solutions that amplify messages and drive results.
Meet Liz Robinson
Founder, Chief Strategy Officer
Hi, I’m Liz Robinson, founder of LRobInspires. For nearly 30 years I’ve been a leader in implementing strategic brand and marketing programs. Now I am dedicated to inspiring non-profits, small businesses, and start-ups to successfully grow, increase awareness, and make positive change. Over my career, I’ve won several awards, both personally and with amazing teams, like the one below. Oh, and check out our loyal "barketing" team below as well!
LRobInspires is on a mission to make a difference and drive positive change. Our collective expertise helps move concepts to realities and ideas into actions. We have created and curated relationships with global heroes to help them deliver the greatest impact. Our passion for improving our world at a global and local level is what drives us.
Our Team
A network of brand and marketing experts, creative thinkers, and purpose driven contributors. This team is handpicked to fit specific needs and industry expertise.
Amy Benoff
My focus on implementing strategy into our daily practices has driven my passion for reaching meaningful objectives for LRobInspires as well as our clients. My passion for my family and my community is the driving force behind the work that I do. I love that my current role at LRobInspires gives me the opportunity to utilize the skills that I cultivated in the corporate world as director of HR for a national retail chain to impact my community locally and globally; and demonstrate to my four kids that we can make a positive impact on the world around us. My dog Bowie is below.
Katie Dyal
I believe in creating long-lasting profitable partnerships that benefit everyone involved. Whether you're looking for an experienced wordsmith to write the copy on a website or looking to scale your content creation my network of writers are here to be your trusted source. As owner and founder of The Collective Source, I leverage a vetted team of project managers, proofreaders, and writers. We can work directly with business owners and marketing teams, as well as partner with agencies like LRobInspires, to elevate the quality and production of whatever content is needed with ease and a true sense of purpose.
Catherine Gallagher
I’m an enthusiastic, innovative, team-oriented professional with 15+ years of marketing experience. I specialize in communications, marketing program management, marketing strategy and analytics, and digital marketing platforms. I have experience working for both large corporations and small businesses. My favorite part of what I do is building, facilitating, and maintaining positive and profitable relationships with clients. I live in Colorado with my husband and two sons. I enjoy all things outdoors – especially hiking, camping, and paddle boarding.
Shannon Giordano
I absolutely love to play a strategic role in the development, implementation and oversight of marketing activities of all kinds. My purpose is felt when I use my expertise for positive efforts: to connect communities, to share authentically, and to build relationships. I’m passionate about helping mission-driven business owners and entrepreneurs build a strategy to authentically share their products and services across channels to get the best return on investment while also making a difference in the world. Meet my dogs Gracie and Ginger below.
Abril Gutierrez
As a graphic designer, my journey is woven with experiences in crafting not just designs, but meaningful concepts that resonate. From dreaming up ideas to giving life to graphics and layouts, I've got a knack for making those tough decisions – whether it's choosing the perfect font, finding that just-right image, or balancing readability with aesthetic contrasts. For me, it's not just about delivering results; it's about delivering the best, exceeding expectations, and making my clients' visions come alive.
Allison Harris
I am a seasoned project manager with experience across many industries from Finance and Insurance to Food and Hospitality. My expertise in process management highlights the art of bringing the right people together to solve complex problems, ultimately gaining efficiencies and allowing stakeholders to focus on their ‘real jobs.’ I am thrilled to be a part of LRobInspires and engage with their amazing list of inspiring clients. I earned my MBA from Duke’s Fuqua School of Business and live in Holliston with my husband, three teenage daughters and dog Lola (see below).
Nelson Holland
I began my design career 22 years ago as a graphic design intern at Lycos Media. I went on to earn an MFA in Graphic Design from Boston University and was honored to return years later to teach as a guest lecturer. After spending many years in-house, I started to see a gap in the communication between external agencies and internal stakeholders. When I met Tracy Shaw at Upromise in 2004, we knew one day we would form our own agency. That meeting led to us Co-Founding Expand Creative Group and today, working with LRobInspires! I love spending time with my family. I'm also looking to add a great silk-screened concert poster to my collection (and find a place to hang it) if anyone has any suggestions.
Ken Robinson
I began my career working for The Sunday Times Newspaper in London, and then moved to the U.S. over 25 years ago. Before all of that, I graduated in Graphic Design and Art History from Canterbury College of Art in England. It was there, during countless hours spent in the photographic studios, that my unconditional love for photography took hold. I have a deep-rooted passion for photographing people, sports, and all aspects of everyday life. That passion led to KBRPhoto. My desire is to tell an unforgettable story in every photo I take. I live in Holliston, Massachusetts with my wife, two kids, and four dogs, Sander, Becca, Zoey, and Hudson. (see below)
Dan St. Peter
Visual Web Developer
I am a multidisciplinary designer and visual web developer who believes in the balance of aesthetics, functionality, and speed. Web design is both an art and a science, requiring a sophisticated blend of creativity and technical expertise. I create websites that look great visually and function seamlessly, contributing to the growth and success of businesses. My expertise includes web design, UX/UI, web development, branding, and digital marketing. I am proficient with standards-based HTML5/CSS3 and multiple Content Management Systems including Webflow, WordPress, Framer, HubSpot COS, and Shopify. Throughout my career, I have developed over 150 websites.
Ariel Walovitch
My passion lies in creating community. I begin this journey at Hillel, an organization for Jewish college students that was looking to expand outreach. I quickly noticed that content from students’ social accounts had significantly more impact on our overall engagement. It was then that I implemented a student ambassador internship program for the University of Pittsburgh. The program not only increased engagement but broke records across their social platforms. Similarly, I created a successful ambassador program at Brandeis University as director of social media strategy. I’m bringing this passion to life now for LRobInspires. Our ambassadorships provide individuals the opportunity to elevate their voices and influence their peers in positive meaningful ways.
Katie Reierson
I’m all about creating content that educates and inspires. With curiosity, a love of learning, and a commitment to clear communication, I approach each project with a fresh perspective. Before starting Riverside Writing, I spent over a decade in corporate finance across various industries, which gave me unique insight on aligning content with your strategy and business operations so that it works for you AND your audience for the long term. As a mom of three, life is always busy, but I treasure mindful moments with my family, getting lost in a great novel (lately Historical Fiction and Romantasy), or cooking a delicious meal—always better with a glass of Malbec in hand.
Alex Schapira
My enthusiasm for video extends through all phases of the process in bringing a brand to life. I am an expert in all steps of production and extremely proficient with a wide range of pre-production and post-production tools. I have a network of vendors, suppliers, actors, and voice talent that I can bring to any project. My experience extends to a variety of media, but my true passion lies in telling compelling stories. My company, Viscon, is a consistent partner with LRobInspires. Oh, and my dog Kleo (below) is my best helper.
Tracy Shaw
I have always had a knack for art and design. I've been drawing and doodling for as long as I can remember. For the past 20 years, I've gotten to use those creative skills to solve user experience challenges and create visually engaging projects for clients. After more than a decade of working as an in-house designer, I was intrigued by the idea of branching out on my own. For quite a while, Nelson Holland (a coworker) and I had always talked about owning our agency. That talk led to us Co-Founding Expand Creative Group and today, working with LRobInspires! In my free time...I am a big fan of TV, movies, live music, dogs, Kevin Bacon, and Ryan Gosling…can you blame me?!
The LRobInspires Barketing Team
Welcome to our ‘pawsitively’ awesome Barketing Team – where our furry friends fetch results that will make your tail wag with delight!
Becca
Recently promoted to Director of Brand Strategy, Becca is the most senior member of the Barketing Team. She’s always been top dog when it comes to brand development and marketing. She knows when to lean in (mostly to stop Hudson from chomping on Zoey and Haven) and when to let the junior members of the team make decisions and provide their unfiltered input to our client work. She is a fearless leader but also understands that grooming our team (no pun intended) will pay off in the end. 🐾🐶 #Barketingteam
Bowie
He's made an invaluable contribution to the team since day one. His Husky smarts, boundless energy, and focus on the game give him the chops to tackle any brand strategy session with wisdom and fun. He keeps all the details of our projects on the tip of his tongue as he provides lots of kisses. He may require the occasional nap, but his dedication to providing needed support to our Chief Operations Officer Amy, when she needs it most, is unwavering.🐾🐶 #Barketingteam
Ginger
She comes to us from Holliston, MA and is an expert in storytelling on social media. She knows how to show up authentically and even though not fully potty trained, she is always herself. More of a whiner than a barker, Ginger loves to engage with everyone and every pup she meets. We are excited that she will bring her Chinook ‘voice’ to the LRobInspires brand and open new ways for us to connect with our mission-driven audience.🐾🐶 #Barketingteam
Gracie
A senior member of the Barketing Team. She’s been with LRobInspires for almost 2 years, bringing her years as a Chinook sled dog and love of all things snowy to her social media strategy consulting. A pack dog by nature, Gracie is a servant leader, working beside all the other team members to bring to life our clients’ mission and vision and build their brand. On any given day, you may find Gracie curled up in a ball beside the fireplace or running rings around all of us, keeping us on track. 🐾🐶 #Barketingteam
Haven
Haven Robinson, Junior Creative Associate, is the brand-newest (see what we did there?) member of the Barketing team. With her paws-on-deck energy and a tail-wagging enthusiasm for creativity, Haven has instantly become an integral member of the team. She is easily able to hold her own with the more senior members of the team and has every human member of the team wrapped around her furry paw. She is sure to inspire and steal your heart as she has ours. 🐾🐶 #Barketingteam
Hudson
He's one of the newest members of the Holliston-based Barketing Team. A loyal and intelligent pup and a herder at heart, he uses his skills to corral the team to bring to life the mission and vision of our clients through photography. Never fear, he’s not all business. He also brings mischief and fun. When not playing with the other members of the team or out on a long trail walk, you’ll find Hudson following the expertise of his mentor, photographer KBRphoto, to learn all he can for our clients. 🐾🐶 #Barketingteam
Kleo
Another senior member of the team, brings her Labradoodle energy to every meeting. She may be a senior dog, but she runs rings around the team. She brings a playful spirit to all her long walks, inspiring the entire Barketing Team and human marketing team alike to up our game. Kleo has a keen eye for brand-building and uses all of her pawsitive energy to bring our clients’ stories to life. 🐾🐶 #Barketingteam
Lola
A certified Project Management Professional (PMP) who brings over three years of experience running projects and keeping our team in line. Half Golden Retriever/half Irish Setter, she shares her love of belly rubs without a hint of an Irish temper. Lola’s sweet spot is creating integrated content calendars bringing all sides of our clients’ marketing into one central planning location. Believe us, you need more of Lola in your brand planning!> 🐾🐶 #Barketingteam
Sander
Sander was the original and beloved founding member of our Barketing team, with over 14 years of wisdom and experience. A Red Merle Australian Shepherd, Sander was more than just a beautiful face-he was our calm and collected leader, guiding the team through every challenge with grace. His greatest gift was his ability to mentor the younger members of the team, teaching them how to understand and embody a mission-driven brand. Though Sander has recently passed away, his legacy lives on in every project we undertake. His passion for excellence and his paw print remains at the heart of our work.🐾🐶 #Barketingteam
Storm
Storm Gallagher, Barketing Project Manager, hails from the mountains of Colorado and though her name makes her sound formidable, she’s the sweetest and cuddliest member of the Barketing team. As a Husky, she’s not afraid to use her voice to keep our project deliverables and budgets on track. When she’s out of office, she loves to hike and explore with her humans. It helps her bring her outdoorsy nature to all of her LRobInspires projects. 🐾🐶 #Barketingteam
Zoey
Don't let her fool you, she may be tiny but she’s fierce. As the LRobInspires Barketing Senior Brand Ambassador, she consistently shows up authentically as herself and she’s patient with constant questions (and truth be told some nips) from the junior members of the team. You will often find her curled up on the couch during a team meeting, but she’s always listening and ready to give her guidance to keep every member of the Barketing Team at the top of their game. 🐾🐶 #Barketingteam
Our Interns
Meet our talented high school and college interns from across the globe who share a passion for learning the ins and outs of marketing, and constantly bring fresh ideas and smiles to our team!
Carter Benoff
I am a student-athlete at Clark University, currently majoring in Management. Growing up playing soccer taught me the value of teamwork and inspired my passion for working collaboratively toward shared goals. I believe that strong relationships and trust are the foundation of any successful team, both on the field and in the workplace. My experiences as an athlete have shaped my leadership style and communication skills. Through this internship at LRobInspires I have been able to grow my communication skills in the workplace and make a meaningful impact through inspired, purpose-driven work.
Sophia Coletti
As a recent graduate from Providence College with a degree in marketing, I have discovered a passion for branding and data analytics. My education taught me the importance of organizations that are not only results-driven but are simultaneously passionate about making the world a better place. Working at LRobInspires offers me the opportunity to build and refine my passion for delivering data-driven results for forward-thinking companies. I am excited to experience all the creativity and expertise that the entire LRobInspires team has to offer this summer! And I cannot wait to bring a new addition to the Barketing team – my beagle, Winston!
Shannon Cyr
As a rising junior at Endicott College studying Marketing Communication and Advertising & Digital Media: Television and Film Production, I have my hands in a lot of pots! This is exactly why I love my role as an intern at LRobInspires so much, as it encourages me to explore countless new disciplines within this field and has introduced me to so many new and exciting opportunities. In the past year I’ve spent on the LRobInspires team, I’ve had the ability to work in social media marketing, website design, content creation, film and photography, blog and newsletter creation, client interaction, analytics, and the list goes on! Besides my eagerness to learn new things, I also bring another asset to this fabulous team: my golden retriever, Mabel! As an avid animal lover, you can rest assured I spend a lot of time brainstorming new ideas with the beloved Barketing Team when in the LRob office.
Isabella D'Amato
As a student at North Carolina State University studying business administration with a marketing concentration, my passion for business development and contributing to brand messaging really comes to life at LRobInspires. This role allows me to apply the knowledge I’ve gained in the classroom to my work in the office, while continuing to grow professionally and learn so many valuable skills from this amazing team that will help me in the future. I thrive in the creative and collaborative learning environment that is cultivated by LRobInspires, where I can draw inspiration from people’s energy and bring ideas to life. My experience with them as a high school intern allowed me to get a glimpse into the remarkable work being done by a small business to help other small businesses, and it makes me so excited to see what I can accomplish in my time with the firm this summer! Plus, working on content surrounded by the dogs is a great added bonus.
Ishika Gandhi
I’m a recent high school graduate and excited to be heading to Babson College in the fall to study Entrepreneurship and Strategy & Consulting. However, I’ve always known I wanted to be part of a team that reflects my values—one that helps others and stands up for what’s right—while diving into the world of marketing, branding, and PR. Interning at LRobInspires has given me the opportunity to explore all these passions. As a marketing intern, I assist with everything from writing and branding projects to social media content and graphic design. Every day brings something new, and I love the chance to grow in such a dynamic, supportive environment. With each project, I bring my organization, creativity, and communication skills—and I always walk away having learned something new from LRobInspire’s incredible team. One of the most fun parts of my role is getting to create content with our Barketing team—it’s a unique and joyful way to blend creativity with the community!
Mariella Johnson
I am a rising senior Public Relations and Marketing student at Simmons University who has a love for social media, content creation, and all things brand! I care deeply about forming relationships with those around me and uplifting others through my marketing. With this internship, I'm excited to grow my skills in strategic communication, brand storytelling, and community engagement. Making a difference is my mission, and I am so excited to bring that energy to the LRobInspires team this summer. When I’m not crafting content, you can find me cracking jokes or playing with the Barketing team!
Riley Robinson
Hi! I’m Riley — a marketing associate at LRobInspires with a big love for creativity, connection, and all things digital. At LRobInspires, I get to bring ideas to life through vibrant social media content, aesthetic campaigns, and fresh strategies that actually speak to people. I’m constantly thinking outside the box (and usually have a Canva tab open at all times). One of my favorite parts of the job? Mentoring our incredible interns! I love helping them find their voice, build confidence, and get excited about the magic of marketing. Whether we’re brainstorming content themes, analyzing what’s trending, or figuring out how to make a brand pop, I’m always down to collaborate and cheer people on. I’m all about making marketing feel human, heartfelt, and fun — and I truly believe creativity thrives when people feel supported and inspired. So that’s what I try to bring to the table every single day.
Aidan Roy
After recently completing my sophomore year at Trinity University, the question of which career path I want to pursue has become more pressing. As a Marketing major, I’ve been uncertain about which specific area to focus on, whether it’s digital marketing, public relations, website management, or video production. Fortunately, joining the LRobInspires team as an associate has exposed me to a wide array of marketing disciplines. I’ve been welcomed into a supportive and encouraging environment, received training from local experts, and most importantly have been encouraged to ask questions — all of which contribute to a positive workspace where I’m excited to continue learning.
Nicole Vidmych
As a rising senior at Holliston High School looking to pursue business administration and marketing in college, LRobInspires gives me the amazing opportunity to advance my understanding of branding in business, where I can build strong relationships and lend a creative, editorial eye to the design process. I regularly find myself promoting my own ideas online as a hobby and truly enjoy seeing them flourish because of innovation and teamwork. Whether I’m designing promotional posts for a club or analyzing and appreciating the messaging of another brand, marketing is where imagination, communication, and the science of personality come to life. I absolutely love the pure heart, warmth, and talent that flows from within LRobInspires (and especially from the well-renowned Barketing Team), and I’m very excited to contribute to this inspiring and empowering environment!
“A small group of thoughtful people could change the world. Indeed, it’s the only thing that ever has.” — Margaret Mead
Organizations we support
We are amplifying those organizations that are making a difference in the world and are tied to our purpose. As a team, and as individuals, we support the following:
Where we add value:
Brand Vision and Strategy
Integrated and Cause Marketing
Effective and Efficient Communication
Influence, Collaboration, and Activation
Creative Vision and Execution
Digital and Social Strategies
User Interface and Experience
Storytelling and Content Strategy
Take a look at our
Industry awards
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