More Becca Pearce
Fiercely igniting your courage. Calmly in your corner.
Client
Becca Pearce
Services
- Competitive Research
- Brand Workshop
- Quest Creation
- Brand Voice Guidelines
- Tagline, Logo and Palette
- Visual Brand and Identity
- Website Creation
The Challenge
As an executive coach preparing to launch her first book, Becca faced a key branding question: should she differentiate her services or unify them under one identity? The book launch added urgency, compressing the timeline and requiring a clear, strategic direction that could support both visibility and long-term growth.
When executive coach Becca Pearce set out to launch her first book, she saw an opportunity to evolve her brand, but needed support in shaping a clear, strategic direction. With multiple audiences and offerings to consider, the challenge was creating a cohesive identity that could carry her coaching work, elevate her book, and support future growth.
The Solution
Through collaborative discovery, audience insight, and purposeful design, More Becca Pearce emerged: a brand and website that reflect her voice, story, and vision. The result: a strong launch, greater clarity, and a foundation built to grow alongside her next chapter as a coach and author.
From those insights, we developed:
Results & Performance
The new brand gave Becca a clear, confident direction. Clients quickly grasped her offerings, and the new website provided a focused landing page for her book that felt both professional and personal.
By aligning the organization around a shared understanding of it’s mission and structure, Becca Pearce gained:
Brand Direction
A clear, strategic brand direction that works across two distinct audiences without diluting her personal brand.
Website
A launch-ready website that made an immediate professional impression for anyone searching for her.
Clarity
The clarity and tools to confidently speak to both her coaching clients and her readers — all from a single, cohesive identity.
Final thoughts
A key part of the success came from upfront clarity and collaboration. Becca brought an idea and a willingness to explore new territory while staying connected to her clients’ input. By grounding decisions in real audience insight and aligning them with clear goals, we created a brand path that is both bold and authentic.